If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for almost a decade, I have seen my share of marketing...
You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once...
Custom postcards are often used for direct mail campaigns. The advantages are many. Custom postcards are cheaper to make and mail than traditional direct market brochures or letters. Custom postcards...
In order to get consumers (whether they are retail or service customers or business-to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these...
Today, in North America, almost 70% of households have access to the Internet. It has evolved to the point where the Internet has become an integral element in the way...
One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a...
Here’s the thing... you still have to make every marketing and sales message all about the WIIFM (What’s In It For Me) for your target audience. But it’s how you...
What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the...
For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with....