If you’re thinking about developing a marketing program, you need to begin with a marketing plan. Having been in marketing for almost a decade, I have seen my share of marketing...
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You’ve already figured out that your small business needs a web site to compete with the big boys and maintain every aspect of your relationship with your customers. But once...
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Custom postcards are often used for direct mail campaigns. The advantages are many. Custom postcards are cheaper to make and mail than traditional direct market brochures or letters. Custom postcards...
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In order to get consumers (whether they are retail or service customers or business-to-business audiences) to notice an advertising message, many companies resort to loudness and one-upmanship. Neither of these...
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Today, in North America, almost 70% of households have access to the Internet. It has evolved to the point where the Internet has become an integral element in the way...
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I went to lunch with a friend the other day to ask him about his company's marketing journey. You see, I knew that he and his partner had hired a...
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One of the main advantages of advanced internet technologies is the possibility of hour targeting for ads served to web sites. Exactly how such targeting is done, that is a...
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Here’s the thing... you still have to make every marketing and sales message all about the WIIFM (What’s In It For Me) for your target audience. But it’s how you...
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What’s the easiest way to kill a great ad campaign before it even begins? Take it too seriously. Advertising is not rocket science. You shouldn’t need a degree in the...
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For such a simple statement, this is one of the hardest things for people to do. It goes back to that damn survival instinct each of us is born with....
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