If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a benefit compared to a feature? A...
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What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business...
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Throughout the autumn months, Pulsr Media worked with Passages of Distinction to bring their website into the 21st century with this modern, updated and responsive design. Check out the full...
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Postcards have been consistently one of the more popular collectibles and used as promotional materials. More and more business owners are turning to color postcards as a good way of...
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Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations,...
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Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names...
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You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune...
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Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It...
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In most promotional material, aside from the attractive colors and images, the content serves as the primary enticing factor that lures customers to visit your store or give you a...
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Anything's tough to do if you don't have the right materials to help you. These ten winning marketing strategies are the right materials to an extremely successful business. 1. An...
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