If you want to increase sales, you must focus on the benefits of your product or service, not the features. So what is a benefit compared to a feature? A...
What's a small business owner to do if they have more than one audience to market to? Perhaps they need to attract clients but they also need to recruit business...
Throughout the autumn months, Pulsr Media worked with Passages of Distinction to bring their website into the 21st century with this modern, updated and responsive design. Check out the full...
Postcards have been consistently one of the more popular collectibles and used as promotional materials. More and more business owners are turning to color postcards as a good way of...
Undoubtedly, the internet can make the difference between a successful small business and one ignored by customers. Due to the global nature of the Internet surpassing physical frontiers between nations,...
Developing a brand is a difficult challenge even for the most experienced executives. This is mainly true in hard financial times when consumers tend to forego known brands and names...
You finally realize that you need a good opt-in list. After reading countless articles and sought expert advices and have read many success stories of people creating a small fortune...
Do you want to know what it takes to successfully market a web site and generate repeat sales? It's simple really. You must position yourself as a perceived expert. It...
In most promotional material, aside from the attractive colors and images, the content serves as the primary enticing factor that lures customers to visit your store or give you a...
Anything's tough to do if you don't have the right materials to help you. These ten winning marketing strategies are the right materials to an extremely successful business. 1. An...